NIKE CITY READY COLLECTION | Launch Campaign

NATIONAL LAUNCH CAMPAIGN

City Ready is a Nike women collection that was launched simultaneously throughout Europe in September 2018.

In Italy, the only store to have it in national exclusive was La Rinascente, and that’s where the physical part of the launch campaign of the product was designed and created. The final result was a structure in iron and purple knurled polycarbonate, with specifically designed hangers.