A SHOP THAT SPEAKS OF SAILING AND THE SEA
North Sails, a brand of excellence for all sailors and a historic sportswear reference brand, wanted to give their shops a new image in order to reposition the brand by presenting itself in a fresher and more innovative way.
To do this, they decided to focus on an exclusive location: the port of Saint Tropez and to rely on us and our friends at Marcel Mauer, with whom we are sharing more and more projects and successes, and with whom we have founded a new brand that deals specifically with retail projects: VANDA MARCEL.
This project has been a wonderful test-bed to test our different skills and understand how to channel our creativity in the service of an ambitious and important intent.
In line with the brand’s ambitions to promote sustainability and the cleanliness of the oceans, we designed a table for the entrance area which we then had 3D printed using plastic collected and recycled from the sea.
