Branding is a tool that allows companies to differentiate their offerings from other similar offerings on the market, using names, logos or symbols. Its main purpose is to promote brand image by encouraging customer loyalty. Branding policies are also adopted to foster the company’s commercial efforts, as the promotion of each branded product indirectly promotes all other products marketed under the same brand, including new products placed on the market.

In our case, the branding strategy is carried out by declining the concept and all the distinctive elements also in the physical part of the company’s recognizability, for example in the realization of the concept of the store, headquarters or offices.