A corner for the running world
The project for a corner as large as the Nike corner in Bergamo is to all intents and purposes complete as if it were a shop entirely dedicated to the world of Nike running, with the difference that thinking of a shop-in-shop involves different flow dynamics and more complex objectives from the point of view of consumer involvement.
The consumer’s journey begins at the entrance to the shop, which can be very far away from the place being designed, so it is necessary to think of different communication and design support strategies.
